Hi, I’m
Anastasiia
I’m a Kyiv-based Product Designer who connects user needs, business goals, and product insights to shape meaningful experiences.
Working across different stages of the design process, I use data, collaboration, and AI-assisted prototyping to explore ideas, inform decisions, and improve product experiences.
Selected work
Outside the Canvas
Outside of work, you’ll find me studying academic drawing on Sundays, enjoying a quiet Chinese tea session, or being thoroughly outnumbered by my mini-zoo of two cats and a dog.
I make time to get outdoors, touch grass, and observe birds. Stepping away from screens and embracing analog routines helps me stay patient, observant, and grounded.
How I work
What I do
- Product Discovery & Strategy
- UX/UI Design (Mobile & Web)
- Interactive Prototyping & AI Workflows
- Working with Design Systems
- Usability Testing & User Research
Tools
- Figma / FigJam
- Claude / AI Prototyping
- GrowthBook / Tableau
- Maze / Notion / Jira
- Webflow
Start with the problem, not the pixels
I dig into user friction, business constraints, and data before opening Figma — making sure we build the right thing before building it right.
Build with the team from day one
Design doesn’t happen in a vacuum. I partner closely with engineers and product managers early on to reduce surprises, align on edge cases, and ship faster.
Ground decisions in data, iterate with intent
I don’t rely on gut feelings. I anchor design choices in concrete data, track performance after release, and let real metrics guide every next iteration.
Experience
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Oct 2025 — Oct 2026
Product Designer
Liven / SKELAR
Owned product design across three distinct streams — Activation, R&D, and Content Engagement — operating with high autonomy and covering PM scope without a dedicated product manager. Drove initiatives from hypothesis framing and backlog prioritization to A/B testing and release.
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Mar 2025 — Sep 2025
UX/UI Designer
Case projects, Mate academy
Conducted deep generative and evaluative research to uncover UX bottlenecks and design intuitive user flows for digital product cases. Focused on qualitative user interviews, usability testing, and transforming insights into frictionless interfaces.
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Nov 2023 — Jan 2025
Product / Project Producer
Self-employed
Designed and optimized conversion-focused landing pages, funnels, and digital student experiences for educational products. Combined UX design with end-to-end project coordination, managing cross-functional contractors to deliver measurable growth.
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Sep 2023 — Jan 2024
Project Manager
IntheCity Education
Managed digital product releases and large-scale operations under aggressive deadlines, aligning team execution from concept to launch.
Want the full picture?
Education, courses and the complete work history are in my CV.
Let’s talk
I’m currently open to full-time Product Designer roles. If you have an interesting challenge or just want to say hi — drop me a line.